About Storm Equipment
Storm Equipment was born out of a sale.
Our previous brand, Voigt Smith Innovation (VSI), pioneered liquid deicing in the commercial snow industry. We built the sprayers, developed the application methods, and helped contractors across North America move from salt alone to a smarter, more precise approach. In 2022, that liquid deicing brand and IP were acquired by the BOSS Snowplow division of The Toro Company.
What Toro didn’t buy was the rest of us: the plow business, the parts shelves, the shop, the routes, and a team that had spent a decade running, selling, and supporting hydraulic wing plows for contractors nationwide. That became Storm Equipment. A new name, but with twenty years of snow behind it.
Our team
We’re contractors, fabricators, engineers, parts people, and plow operators, many of us still out in a loader when it snows. That’s not a marketing line; it’s how the Phantom got designed and how we know what to tell you when you call at 2 a.m.
Our purpose is setting the future standard in snow. We run on three values we call I.C.E.: Impactful (create value beyond ourselves), Curious (ask, listen, and learn, because the field always knows something the office doesn’t), and Enduring (build products, relationships, and a reputation that last). And we run on a simple promise: fast answers, generosity as the default, and a relationship that starts at the sale rather than ending there.
Headquartered in Southern Minnesota, with locations in multiple states.
Pushing You Through The Storm.
Who We Are
At Storm Equipment, we build what we run and run what we build. We’re a working snow contractor that designed and brought to market our own hydraulic wing plow, the Phantom, built from what we learned pushing snow in real storms. We’ve also added Arctic Sectionals to the lineup, giving contractors more ways to move more snow in less time.
For the last ten years we’ve been the largest distributor and support arm for Metal Pless products in the USA, and we’re not going anywhere. We keep plows in stock year-round and provide direct warranty support for Metal Pless, even if you didn’t buy your plow from us.
We stock thousands of parts for every brand we carry: pick up in person at one of our locations, or get them shipped overnight when you’re in a pinch. Order 24/7 on our online store, or call our team if you’re not sure what you need. We’ll figure it out with you.